Pioneer woman toasters pioneer
Inventor women’s toasters are on the rise.
Inventors are on pace to create more than 1 million units of toasters this year, according to a new report.
That’s a 5 percent increase from the same time last year, and the first time that’s happened in at least the past decade.
The surge comes as the average American household spends just $1,500 per year on appliances, and many Americans have become more affluent and more willing to spend money on things like televisions and digital cameras.
The report also shows that women are more likely than men to be able to afford a toaster.
It’s a trend that’s been going on for years.
Women spent $4.8 billion on household appliances in 2016, up from $3.8 million in 2015, according the report.
And while men spent nearly $5 billion on toasters in 2016 alone, that number was still below the $6.4 billion spent by women in 2013.
The rise of toaster manufacturers is due in part to increased interest from brands like Apple and Amazon, which want to make a splash in the kitchen and have become big sellers of digital toasters.
“Women are increasingly turning to digital toaster products to increase their productivity,” said Jennifer Mankoff, chief technology officer of the Women, Enterprises, and Consumer Technology Association, in a statement.
“With the popularity of digital-toaster products, we expect that digital toasting will continue to grow in popularity and demand.”
The rise in toaster sales comes at a time when the traditional toaster is becoming a bit of a relic of the past.
The iconic plastic toaster first went on sale in 1958.
The traditional toasters, which were made by hand with a pick or a metal pick, were designed to serve only those with special needs and were relatively expensive, costing between $1.95 and $3 per dozen.
But as digital technology made toasters more affordable and accessible, consumers began to embrace them.
Consumers have also become more willing and able to spend on digital devices.
In 2017, the average value of digital products purchased by Americans rose 11 percent, according data from the Consumer Technology Research Institute.
The survey also found that the average purchase price of a digital product fell 2 percent in 2017.
That compares to a 4 percent decrease in 2016.
“There is now an increased interest in digital toasts,” said Mankowls CEO and co-founder Megan Cope.
“It’s a great time for toasters.”
For now, there are no plans for toaster makers to offer a full range of digital models.
But the trend could change soon.
“The trend for toasting is not to go back to a more traditional design,” said Cope, adding that manufacturers are looking into creating a more sleek, modern look.
“We are seeing a lot of innovation in the digital realm and it’s not just about the toaster.”